No Sales – No Business – No Service Sales are the key to the success of any business that you may have. It is important to get comfortable with the sales process. The sales process is how a potential customer makes the decision to become an actual customer for you. This needs to happen on a regular basis, in sufficient quantity, for your business to succeed and your potential client to receive benefits. Effective sales, sets the stage for overall success in all areas of your business success. It directly affects your profit and allows your customers to receive the benefits of your service or product. This is key to your success.